You see, in business, there must alway be a benchmaker, and this
benchmaker is alway the biggest, if not the strongest in its
business, like if you talk about local supermarket, NTUC fairprice, if about normal car..it about Toyota
Borneo Motor, if about higher end, it about Merc Daimler Benz…and
so on.
And when it come into taxis, it is Comfort Delgro Ltd. All these
are the benchmakers, they set the pace in their own business,
everyone, almost all share and stake holders including TDs will
alway hv to look at CDG pricing and policies
before deciding it worth, and this Benchmakers determine their
prices without the need to compare, because they are the pace
setters. They will set a rental price, whether TC or silver or smrt
is going to set whatever pricing, they must relook at cdg, they
therefore cannot set too high, nor too low, and must provide a
reason behind their rental prices, like new car or less FC..better
benefits and so on.
Like when you buy things in seng siong, giant or local shops,
NTUC fairprice is not going to care, they
will set a price, higher or lower, you as consumer decide, and you
tends to compare it with Fairprice to determine if this product
sold at seng siong is worth or cheaper to buy. As such, Fairprice
is the price benchmaker